About SimpleSort
OUR VISION
We believe that fridge magnets can serve a much more meaningful role in today’s world.
By placing locally accurate waste sorting guidance right on the fridge, we turn everyday decisions in households into the right ones, thus reducing confusion and sorted waste contamination.
OUR PHILOSOPHY — old tools, new impact
Inspired by David Edgerton’s “The Shock of the Old”, we believe progress does not depend solely on the latest shiny gadgets or quirky apps. Simple, proven tools used at the right moment and in the right spot can make a substantial contribution as well.
Our products follow that philosophy by providing a simple yet efficient way to tackle a growing problem in the contemporary world.
Problems we tackle
Different rules from place to place
Wishcycling
Decisions happen offline
Some residents tend to “sort” waste by hope, not by rules. This ends up being counterproductive by contaminating sorted waste and reducing overall recycling rates
When disposing an item, nobody starts googling locally specific guidelines on how to sort a specific item. Guidance that is visible, simple and always on display is necessary
Waste sorting rules vary from one jurisdiction to another. What’s recyclable in one place is not in another. Clear, local guidance prevents confusion and contamination of sorted waste
Meet the Founder
Since he was a kid, Marko liked hanging around fridges — interested in both the contents that it is cooling as well as the magic that his mum is able to make when mixing them up.
Today, Marko is a management consultant working for a leading boutique consultancy that advises multinational corporations on the locations of their operations (manufacturing, R&D, support offices and others). If you ask him what the best location is to produce fridges, Marko will reply with “it depends”.
Being a location strategy consultant, Marko is well aware of how seemingly small local specifics can have outsized bottom-line effects. Place-based approaches matter more often than we may think.
Aiming to use this approach to help municipalities and other organizations in their environmental protection endeavours, Marko founded SimpleSort.
Waste sorting made simple.
Fridge magnets designed to provide clear waste sorting instructions aligned with local guidelines.
